Choosing Signage Styles that Match the Environment
In BIG MAKING’s signage design, style and environment are two very important considerations. Because signage design can directly affect a company’s image and brand value, and different environments can also affect the visibility and effectiveness of signage. Here are some opinions on the factors to consider regarding signage styles and the environment.
Signage Styles:
Color Selection: The color of the signage should match the company’s brand image. The color selection should also be easily recognizable and vivid. Avoid using overly complicated or confusing colors, as this may distract consumers’ attention and affect their focus on the brand.
Font Design: The signage font should be easy to read and recognize. Using an inappropriate font can cause reading difficulties and misunderstandings. At the same time, the font should also be suitable for the company’s style.
Shape and Size: The shape and size of the signage should match the environment. If the signage is too large or too small, it may cause visual discomfort and difficulty. It should also consider the installation location of the signage and the surrounding environment.
Special Effects: Special effects, such as lighting, three-dimensionality, and luminosity, can make the signage more eye-catching. However, these effects should also match the company’s image and should not affect the comfort of the surrounding environment.
Environmental Factors:
Visibility: Signage visibility is very important. Proper location and height should be chosen to make the signage easy to recognize and identify among the target audience.
Environmental Atmosphere: The signage should match the surrounding environment. If the company is located in a commercial area, the signage should have a commercial style; if the company is located in a residential area, the signage should have a home style.
Lighting Conditions: Lighting is a very important factor in signage design. If the signage is used at night, sufficient lighting should be provided to ensure that the signage is still clearly visible at night. In addition, lighting can also enhance the visual effect of the signage.
Surrounding Buildings: Surrounding buildings are also one of the considerations. If the surrounding buildings are relatively tall, they may obstruct the signage’s line of sight. In this case, three-dimensional signage or suspended signage can be considered to enhance its visibility.
In summary, signage styles and the environment are interrelated, so they need to be considered comprehensively in signage design. The style should match the company’s image, be easy to recognize and identify, and the size and shape should also match the environment. Environmental factors are also considerations, including visibility, environmental atmosphere, lighting conditions, and surrounding buildings. Ultimately, to choose a good signage design, BIG MAKING has twenty years of experience and can provide you with signage that best attracts your target audience and enhances your brand image and value. Please contact us for more information.
